design

7 simple questions about your website

You’re a wellness practitioner, so you know that it is healthy to ask questions.  Well, I am asking you to ask yourself these questions about your website and then answer them – honestly. Remember, this is a huge part of your business. This is a way for you to facilitate two-way communication between you and your community. Most businesses are so used to the look and feel of their website that they can’t actually see it for what it is. So, take a step back, ask for opinions from others, and look at your site as if it was your first time going there. Sit with it. Think about it. Be brutally honest. Make changes. You will thank yourself in the morning.

OK, here goes:

  1. Does it have a good user interface? Meaning, is your site user friendly and easy to navigate?  Is it simple, really, really simple to find what I am looking for?
  2. Do you have a CLEAR call-to-action? When a user finds your site have them do something – sign up for a newsletter, register for a contest, subscribe to the RSS feed, free recipe, free consultation.  It can be anything, but make sure it is simple and that it allows you the opportunity to interact with them in the future.
  3. Does your site say what you want it to say? Often times business owners will get so involved in designing the site that they forget to communicate EXACTLY what they do.  Also make sure to detail the benefits for the user otherwise how will they know how fantastic their life will be after they work with you?!
  4. Is it search engine friendly? Are your title tags in place and optimized?  Have you included a meta description and keywords?  Do all of your photos have alt tags?  How strong is your content and how relevant is it versus what you claim your site to be about?  Search engines are smart.  Don’t try to fool them.  All of this can be tricky that’s why we use the best WordPress theme available – Thesis .  Thesis and WordPress hold your hand to make sure you get this right.
  5. How many inbound and outbound links do you have? On the web links are currency.  Links to your site gives you credibility as someone who knows what they are talking about.  Links out of your site show search engines that you care about the user.  You care so much that you know that there is better information on another site and you are OK with sending that user away – to insure a positive experience. (Little trick – go to google.com and type in link: http://www.yoursite.com to see who is linking to your site)
  6. Do you have a sitemap? Sitemaps allow all of the pages on your site to be indexed by the search engine “spiders”(trust me, you want these spiders on your site and often!) More on sitemaps.
  7. Does it have a professional look to it? Just as important as dressing in a way that commands respect, so too is the “dressing” or design of your site.  Will your potential clients be impressed when they come to the site or does it look like your neighbor threw it together one Saturday afternoon?

The bottom line here is that you want your site to be astounding because if it isn’t there are plenty of other places that users can go.  So do it right and have people fall in love with your site!

What do you think?  What are your questions or concerns?

I really, really want a Facebook Fan Page

OK, but first answer 2 questions:

  1. Does your website have all the elements in place to inform visitors about your product or service?
  2. Do you have a social media strategy?

If you answered “no” or “sort of” or “kinda” to either of those questions, then you need to take a step back before you dive into Facebook.  I know that everyone and their mom (literally) is on Facebook and all your friends are telling you that you NEED to have a Facebook Fan page.  That may be true, but I caution you to make sure you have some basic marketing pieces in place before you make a move.

The goal of your Fan page is to show everyone how stellar your product or service is, right?  So you need to know what kind of content you are going to put on your page.  Is it tips or tricks? Is it discounts or coupons? etc.  When someone clicks to read your tip or trick or get your discount or coupon and they are sent to your website, what page are they landing on?  There needs to be a logical connection between what they click and where they end up.  So if you post 5 tips on how to eat healthier on your Fan page, you need to make sure that they click through to a page on your website with those tips listed.  That page needs to be user-friendly and have a strong call-to-action.

It’s important to understnad whether the Fan page makes sense for your business and how it fits into your social media strategy.  Remember that Facebook is just a tool, just like Twitter, YouTube, MySpace etc.  Therefore, not only does your content need to be compelling, but it needs to fit the style of whatever tools you choose to use.

Speaking of compelling content, who is going to maintain the page?  Yes it is free, but that doesn’t mean that there are not time costs associated with using it.  Are you getting enough business in return for the time spent maintaining it?

We will be talking more about the importance of a website as a homebase and the necessity for a social media strategy in upcoming posts.  Does this make you think twice?  Do you have a page and if so, how do you maintain it?  Let us know!

Website? Do I really need one?

Let’s imagine for a second that you are a retailer.  You have spent months and perhaps even years getting your boarded-up store ready to open.  Opening day comes and because you just didn’t feel like, didn’t think it was important or didn’t want to spend the money, you did not take the boards off of your storefront.  This seems ridiculous, right?  Well, this is what small businesses do every day that they delay getting or improving on their website.

Well I am not a retailer, you say, so this does not apply to me.  Au contraire, it matters EVEN MORE.  At least the retailer has a brick-and-mortar structure to claim as it’s “business”.  They have the chance for a “drop in” customer.  Many small businesses, on the other hand may actually be invisible (without a website) or building a wall between themselves and potential customers (with a poorly designed site). Your website is your digital home office.  It is the face of your business. It is where you tell and show the world how great you are.  It provides a first and lasting impression.

I have seen many small businesses ignore building, maintaining or improving their websites and it has always been at their own peril.  A good, user-friendly, website is not a luxury any more, it is critical to the success of your business. By the way,  I just did a google search for “wellness” and got 99,900,000 search results! It seems as though that legitimizes the need for a strong presence online.

Are you comfortable with your digital storefront?

What Our Clients Are Saying

They were so patient and creative and really got the vibe I was going for!

~ Caitlyn Cade, Wellness Coach

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