Let’s imagine for a second that you are a retailer. You have spent months and perhaps even years getting your boarded-up store ready to open. Opening day comes and because you just didn’t feel like, didn’t think it was important or didn’t want to spend the money, you did not take the boards off of your storefront. This seems ridiculous, right? Well, this is what small businesses do every day that they delay getting or improving on their website.
Well I am not a retailer, you say, so this does not apply to me. Au contraire, it matters EVEN MORE. At least the retailer has a brick-and-mortar structure to claim as it’s “business”. They have the chance for a “drop in” customer. Many small businesses, on the other hand may actually be invisible (without a website) or building a wall between themselves and potential customers (with a poorly designed site). Your website is your digital home office. It is the face of your business. It is where you tell and show the world how great you are. It provides a first and lasting impression.
I have seen many small businesses ignore building, maintaining or improving their websites and it has always been at their own peril. A good, user-friendly, website is not a luxury any more, it is critical to the success of your business. By the way, I just did a google search for “wellness” and got 99,900,000 search results! It seems as though that legitimizes the need for a strong presence online.
Are you comfortable with your digital storefront?