I often receive terrific newsletters from wellness professionals that are so chock full of information that it is almost too overwhelming. There is usually 500-600 words on a specific wellness tip(s), maybe an event description and announcement, a recipe and perhaps an amusing anecdote.
All of this wellness information is great and really useful, but the wellness pros tend to be giving away too much at once. Look, you are busy and you are trying to make meaningful connections with clients and potential clients through these communications, which all makes sense. But, go give yourself a little bit of help by spreading out the information.
Making the Most Out of What You Have
For example, instead of sending out 1 monthly newsletter with all of the info listed above, maybe turn that into multiple communications. Here’s a possible scenario:
Blog post: Make a blog post(300-400 words) once a week or once every other week and then send that post out on Facebook, Twitter and as an email newsletter update
Post a recipe: Post a recipe on your blog on the same day each week or every other week and brand it as it’s own product. For example, maybe you call it the “Midweek Munchie” and post it out every Wednesday. You can also send this via email, Facebook and Twitter.
Event info: This can also be a separate communication and/or a blog post. Add it to the event section of your Facebook page as well.
So you can see how spreading out the same wellness information that is in a newsletter across multiple communication methods can help enrich your relationships with you clients and potential clients.
You’re THE Wellness Expert
Instead of getting 1 email from you a month, you are now interacting with them at least 4-5 times a month through email and then they also see you on Facebook and Twitter and can see updates on your blog. This type of presence gives the perception that you are everywhere. The more often people hear your name and see your wellness information, the more they trust that you are an expert and leader in the wellness field.
Not to mention, this strategy will help your sanity as you try to come up with ways to stay in touch with your fans!
What efforts are you making? Are you maximizing those efforts?
Does your website have all the elements in place to inform visitors about your product or service?
Do you have a social media strategy?
If you answered “no” or “sort of” or “kinda” to either of those questions, then you need to take a step back before you dive into Facebook. I know that everyone and their mom (literally) is on Facebook and all your friends are telling you that you NEED to have a Facebook Fan page. That may be true, but I caution you to make sure you have some basic marketing pieces in place before you make a move.
The goal of your Fan page is to show everyone how stellar your product or service is, right? So you need to know what kind of content you are going to put on your page. Is it tips or tricks? Is it discounts or coupons? etc. When someone clicks to read your tip or trick or get your discount or coupon and they are sent to your website, what page are they landing on? There needs to be a logical connection between what they click and where they end up. So if you post 5 tips on how to eat healthier on your Fan page, you need to make sure that they click through to a page on your website with those tips listed. That page needs to be user-friendly and have a strong call-to-action.
It’s important to understnad whether the Fan page makes sense for your business and how it fits into your social media strategy. Remember that Facebook is just a tool, just like Twitter, YouTube, MySpace etc. Therefore, not only does your content need to be compelling, but it needs to fit the style of whatever tools you choose to use.
Speaking of compelling content, who is going to maintain the page? Yes it is free, but that doesn’t mean that there are not time costs associated with using it. Are you getting enough business in return for the time spent maintaining it?
We will be talking more about the importance of a website as a homebase and the necessity for a social media strategy in upcoming posts. Does this make you think twice? Do you have a page and if so, how do you maintain it? Let us know!
The Healthy Design team is a perfect blend of artistic brilliance and tech savviness. I truly appreciate the guidance and support from Nicole and Mike as we've been working together to create a website that feels like home to me.