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Give Your Followers What They Need. Just Not All At Once.

I often receive terrific newsletters from wellness professionals that are so chock full of information that it is almost too overwhelming.  There is usually 500-600 words on a specific wellness tip(s), maybe an event description and announcement, a recipe and perhaps an amusing anecdote.

All of this wellness information is great and really useful, but the wellness pros tend to be giving away too much at once.  Look, you are busy and you are trying to make meaningful connections with clients and potential clients through these communications, which all makes sense.  But, go give yourself a little bit of help by spreading out the information.

Making the Most Out of What You Have

For example, instead of sending out 1 monthly newsletter with all of the info listed above, maybe turn that into multiple communications.  Here’s a possible scenario:

  1. Blog post: Make a blog post(300-400 words) once a week or once every other week and then send that post out on Facebook, Twitter and as an email newsletter update
  2. Post a recipe: Post a recipe on your blog on the same day each week or every other week and brand it as it’s own product.  For example, maybe you call it the “Midweek Munchie” and post it out every Wednesday.  You can also send this via email, Facebook and Twitter.
  3. Event info: This can also be a separate communication and/or a blog post.  Add it to the event section of your Facebook page as well.

So you can see how spreading out the same wellness information that is in a newsletter across multiple communication methods can help enrich your relationships with you clients and potential clients.

You’re THE Wellness Expert

Instead of getting 1 email from you a month, you are now interacting with them at least 4-5 times a month through email and then they also see you on Facebook and Twitter and can see updates on your blog.  This type of presence gives the perception that you are everywhere. The more often people hear your name and see your wellness information, the more they trust that you are an expert and leader in the wellness field.

Not to mention, this strategy will help your sanity as you try to come up with ways to stay in touch with your fans!

What efforts are you making?  Are you maximizing those efforts?

7 simple questions about your website

You’re a wellness practitioner, so you know that it is healthy to ask questions.  Well, I am asking you to ask yourself these questions about your website and then answer them – honestly. Remember, this is a huge part of your business. This is a way for you to facilitate two-way communication between you and your community. Most businesses are so used to the look and feel of their website that they can’t actually see it for what it is. So, take a step back, ask for opinions from others, and look at your site as if it was your first time going there. Sit with it. Think about it. Be brutally honest. Make changes. You will thank yourself in the morning.

OK, here goes:

  1. Does it have a good user interface? Meaning, is your site user friendly and easy to navigate?  Is it simple, really, really simple to find what I am looking for?
  2. Do you have a CLEAR call-to-action? When a user finds your site have them do something – sign up for a newsletter, register for a contest, subscribe to the RSS feed, free recipe, free consultation.  It can be anything, but make sure it is simple and that it allows you the opportunity to interact with them in the future.
  3. Does your site say what you want it to say? Often times business owners will get so involved in designing the site that they forget to communicate EXACTLY what they do.  Also make sure to detail the benefits for the user otherwise how will they know how fantastic their life will be after they work with you?!
  4. Is it search engine friendly? Are your title tags in place and optimized?  Have you included a meta description and keywords?  Do all of your photos have alt tags?  How strong is your content and how relevant is it versus what you claim your site to be about?  Search engines are smart.  Don’t try to fool them.  All of this can be tricky that’s why we use the best WordPress theme available – Thesis .  Thesis and WordPress hold your hand to make sure you get this right.
  5. How many inbound and outbound links do you have? On the web links are currency.  Links to your site gives you credibility as someone who knows what they are talking about.  Links out of your site show search engines that you care about the user.  You care so much that you know that there is better information on another site and you are OK with sending that user away – to insure a positive experience. (Little trick – go to google.com and type in link: http://www.yoursite.com to see who is linking to your site)
  6. Do you have a sitemap? Sitemaps allow all of the pages on your site to be indexed by the search engine “spiders”(trust me, you want these spiders on your site and often!) More on sitemaps.
  7. Does it have a professional look to it? Just as important as dressing in a way that commands respect, so too is the “dressing” or design of your site.  Will your potential clients be impressed when they come to the site or does it look like your neighbor threw it together one Saturday afternoon?

The bottom line here is that you want your site to be astounding because if it isn’t there are plenty of other places that users can go.  So do it right and have people fall in love with your site!

What do you think?  What are your questions or concerns?

Website? Do I really need one?

Let’s imagine for a second that you are a retailer.  You have spent months and perhaps even years getting your boarded-up store ready to open.  Opening day comes and because you just didn’t feel like, didn’t think it was important or didn’t want to spend the money, you did not take the boards off of your storefront.  This seems ridiculous, right?  Well, this is what small businesses do every day that they delay getting or improving on their website.

Well I am not a retailer, you say, so this does not apply to me.  Au contraire, it matters EVEN MORE.  At least the retailer has a brick-and-mortar structure to claim as it’s “business”.  They have the chance for a “drop in” customer.  Many small businesses, on the other hand may actually be invisible (without a website) or building a wall between themselves and potential customers (with a poorly designed site). Your website is your digital home office.  It is the face of your business. It is where you tell and show the world how great you are.  It provides a first and lasting impression.

I have seen many small businesses ignore building, maintaining or improving their websites and it has always been at their own peril.  A good, user-friendly, website is not a luxury any more, it is critical to the success of your business. By the way,  I just did a google search for “wellness” and got 99,900,000 search results! It seems as though that legitimizes the need for a strong presence online.

Are you comfortable with your digital storefront?

What Our Clients Are Saying

I had a vague idea of what I wanted my site to look like, and during our creative call Nicole found ways of helping me articulate and become clear about my vision.

~ Hannah Marcotti, Health Coach, Writer, Mom
Hannah's Harvest

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